Wholesale British Food
Did you know that 80% of UK consumers, opt for British cuisines when dining out?*
British is an ever evolving cuisine and has been on the incline in most recent years, especially with significant cultural events taking place! So it comes as no surprise that consumers are consciously making choices to purchase more British products and consume more British meals – highlighting the importance of including British favourites on your menus.
*Bidfood & CGA by NielsenIQ Trends 2023 bespoke consumer survey, 2,000 UK consumers
New dishes become popular within “established” cuisines*
Even though British cuisine is classed as “established” it doesn’t mean we can’t continuously look to be innovative or creative with our nation’s classic menu choices. How about including a hoisin duck Bao bun onto your afternoon tea menu for example or using a folded naan to create a delicious breakfast bap? Consumers are always looking for new exciting dishes to brag about, browse our British recipes page for more inspirational fusions!
*Lumina Intelligence Menu and Food Trends Report, December 2022
Discover our British inspired product range
Of course within our British product range we have included the British menu classics, everything from a full English breakfast to afternoon tea delights or how about a traditional roast dinner of your choice. All the essentials and more can be found within our British range here.
Learn some of our delicious British recipes
Chicken, mushroom and asparagus pie
This hearty pie dish is a fresh take on a classic chicken pie – something for everyone to enjoy on those rainy days - which we know a British summer always has!
Everyday Favourites mature cheddar cheese, tomato and broccoli quiche
A great lunch or dinner time favourite! This delicious quiche is super easy to make and is ready in just under an hour - perfect addition for any coffee shop or afternoon tea menu!
Whitby Seafoods cod goujon butty
Serve in a sarnie with lashings of tartar sauce, rocket salad and a squeeze of lemon; or in Mexican-style tacos with salsa and salad.
Best of British
If you want to venture further into British cuisines and get more inspiration on why you should be including British products or British classics on your menu - head over to our Bidfood British page where you can explore more insights, recipes, products and supplier stories!
Food and Drink Trends 2025
If you want to discover more on-trend consumer insights and inspiring recipes, head over to our 2025 Food & Drink Trends.
Frequently asked questions
What is traditional British cuisine?
Many associate traditional British food with an indulgent roast dinner or a freshly cooked comforting fish and chips, or even a hearty pie and mash – yes these are all British menu favourites and have been around for centuries but British cuisine is constantly evolving! There are more British curry aspiring dishes than ever before, so whilst the classics will always remain, they are constantly changing and the future of British cuisine is something for our taste buds to look forward too!
Which British foods are unique?
Well, including the ones that have been mentioned above some other national favourites are: Toad in the hole, Shepherd’s pie, bangers and mash and something that is always a hit and miss at the breakfast table is our notorious black pudding!
What are the 3 most popular British foods?
According to British Study, the 3 most popular British foods, in order are: shepherd’s pie, beef wellington and fish & chips! We have some amazing recipes for each of these, head over to our recipes section to find out more!
Looking for more inspiration?
Head back to our Europe page to discover more on-trend cuisines.
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Italian cuisine
We’ve collated a wide range of Italian must have products, including pizza, pasta, antipasti selection and more, to help inspire you when designing your menu! Head to our Italian cuisine page to discover more.
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Spanish cuisine
We’ve pulled together a range of Spanish-inspired products for you to include on your menu, whether you’re creating your own tapas menu, building a recipe or including a simple dessert to your menu our range has something for you!
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