Wholesale Pan African Food
43% of UK consumers would like to try Southern African cuisine*
Southern African cuisine, although it is not unheard of it is hard to access for many consumers. Explore our African product range and discover how easy it is to include the aromatic spices, curries and flavours on your menu!
*Bidfood & CGA by Nielsen IQ Trends 2023 bespoke consumer survey, 2,000 UK consumers /*Mintel World Cuisines, UK, 2022
44% of UK adults are very health conscious*
The Moroccan cuisine is so versatile that it can cater to a number of diets, with many Moroccan dishes being plant-based or gluten free, it is the perfect cuisine to factor in health and indulgence which are two major trend drivers in the market, when it comes to consumer dining behaviours. Discover our product range that includes perfect meat free alternatives.
*Lumina Intelligence Menu and Food Trends Report, December 2022
Discover our wholesale Pan-African inspired food range
Our African product range includes a great selection of ingredients, spices and cooking sauces and baked goods to help build your African-inspired recipes. We also have a “Choose your protein” range that which includes a variety of meat and meat free alternatives that you can season for simple menu swap solutions!
Learn some of our delicious African inspired recipes
Mozambique spiced lamb pitta with apricot and mint slaw
Mozambique inspired spiced lamb pitta with apricot and mint slaw – delicious, tender and the perfect recipe for menu inspiration.
South African bobotie
A national dish of South Africa, the Bobotie is a delicious mixture of curried meat and fruit with a soft, golden topping – making the perfect aromatic savoury dish.
East African mango and cucumber salad
This punchy East African salad is full of fresh ingredients and flavour.
Frequently asked questions
What is South Africa’s most famous dish?
Bobotie is considered to be Southern Africa’s National dish and is similar to meatloaf with the use of ground beef but is seasoned with sweet curry spices and is topped with a milk and egg custard and then baked until golden brown. It’s a sweet and savoury delicacy.
World food trends 2025: Flavours Less Travelled
If you want to discover more on-trend consumer insights and inspiring recipes, head over to our 2025 Food & Drink Trends.
Looking for more inspiration?
Travel back to our World Foods Homepage to tour our other on-trend cuisine pages.
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Asia
With Japanese, Korean, Thai and Sri Lankan cuisines becoming increasingly popular in the UK, we have plenty of oriental-inspired foods and recipes to give your menu an Asian twist! Discover our Asian product range today and get motivated try something new! -
Europe
British, Italian and Spanish are already established cuisines but they are still the top go-to dining outlets for UK consumers – travel here to find out why and browse our collection of inspired recipes and products you don’t want to miss out on. -
America
Discover Cuban and Mexican cuisines with our inspirational recipes, key insights and a dedicated product range to help you with your menu planning!
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