1 Mintel, Meat Substitutes, UK 2022
2 Savanta, 2023
3 CGA Proprietary data, 2,003 UK consumers
4 Mintel, Eating Out Review, UK 2023
5 Bidfood and CGA bespoke consumer research, 2003 UK adults, July 2022
6 Parkin, B. and Attwood, S., 2022. Menu design approaches to pro mote sustainable vegetarian food choices when dining out. Journal of Environmental Psychology, 79, p.101721.
7 https://www.ipsos.com/en-uk/almost-half-uk-adults-set-cut-intake-animal-products