We share your passion for innovation!

New foods in our wholesale range

New for You is all about unveiling the latest products that we have to offer. Utilising leading market trends and insights and working closely with our suppliers to bring you products that not only meet but exceed your expectations.

We know that every menu is unique with different preferences and needs. That’s why our New for You product line-up encompasses a wide range of options, whether you’re looking for on-trend meal solutions, need support on dietary alternatives or on-the-go options, we’ve got a host of new products to elevate your offering and support your business needs!

Join us on a journey of innovation and exploration – we can’t wait for you to experience our new products first hand!
New for You

Product brochure

Discover our exclusive New for You shoppable guide, where we invite you to explore some of the latest products we have to offer.

Download the guide here

Supplier stories

We are proud to partner with a diverse range of suppliers who share our passion for delivering quality products and exceptional service to our customers. Here, you will discover inspiring tales about our suppliers’ dedication, innovation, and commitment to sustainability.

  • Tribe

    Tribe was founded after the three co-founders ran a 1,000 mile run across Eastern Europe to raise money to support victims of human trafficking.

    Find out more
  • JimJams

    Shocked by the amount of sugar in the leading brands of chocolate spreads Kevin & Kellie Bath wanted to find a healthier alternative for their young children. The search for a reduced sugar alternative proved fruitless and with children being the biggest consumers of chocolate spread, revealed a crucial gap in the market….and so JimJams was born.

    Find out more
  • Larry's

    Since 1960, Larry’s Fishcakes has been delivering delicious fishcakes made with passion and dedication. As a proud, three-generation family-run business, they have upheld the values of quality, tradition, and family legacy. For over six decades, their fishcakes have been a favourite, crafted with quality ingredients and a commitment to excellence that has been passed down through the generations.

    Find out more
  • Wildfarmed

    Founded by Andy Cato, one half of Groove Armada, who read an article about the impact of food production on the climate ending in the line “if you don’t like the system, don’t depend on it” he set about a journey of self-sufficiency culminating in him selling the publishing rights to his music (his pension!) and buying a farm and set about his journey of becoming a regenerative farming.

    Find out more

Discover our previous launches

Discover what we've launched previously by browsing through our earlier New for You editions.

Bidfood Food & Drink Trends 2025

Bidfood Food & Drink Trends 2025

Explore our latest food and drink trends for 2025, get inspired today.

Our planet your choice

Our planet your choice

We want to help customers to reduce, reuse, recycle and renew. We offer packaging that is recyclable and compostable and drive the use of recycled materials.

Recipes

Recipes

Where we bring food to life! Discover delicious recipes that you can include on your menus today!

Are you looking for a supplier who can deliver a complete catering solution? Join Bidfood today!

  • A wholesaler who cares and puts our customers first
  • Access to sector experts' knowledge and customer-only tools and support
  • Efficient deliveries providing specialist brand and own brand products
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