New products. New ideas. New insight.

New foods in our wholesale range

New for You is all about unveiling the latest products that we have to offer. Utilising leading market trends and insights and working closely with our suppliers to bring you products that not only meet but exceed your expectations.

We know that every menu is unique with different preferences and needs. That’s why our New for You product line-up encompasses a wide range of options, whether you’re looking for on-trend meal solutions, need support on dietary alternatives or on-the-go options, we’ve got a host of new products to elevate your offering and support your business needs!

Join us on a journey of innovation and exploration – we can’t wait for you to experience our new products first hand!
Discover innovation, explore possibilities

Browse our latest edition

Discover our exclusive New for You shoppable guide, where we invite you to explore some of the latest products we have to offer.

Download the guide here
Meet our New for You suppliers

Behind the brands

We are proud to partner with a diverse range of suppliers who share our passion for delivering quality products and exceptional service to our customers. Here, you will discover inspiring tales about our suppliers’ dedication, innovation, and commitment to sustainability.

  • The Curators

    Founded in 2018 by food-loving friends Max and Ed, The Curators began with a simple mission: to create delicious, high protein snacks for active, modern lifestyles…

    Find out more
  • Stroodles

    Stroodles is on a mission to make sustainability effortless and fun. Founded with a passion for reducing single-use plastic, Stroodles offers innovative, sustainable alternatives like pasta straws, edible cups, and compostable tableware…

    Find out more
  • The Exploding Bakery

    The Exploding Bakery was founded in 2011 by old school friends Tom and Oli, who traded their dissatisfaction with daily life for a bold dream: starting a tiny bakery with nothing more than a clapped-out oven, a second-hand coffee machine, and a passion for creating unique tray bakes…

    Find out more
See what we’ve launched before

Browse our previous editions

Explore our exciting range of past product launches by browsing previous editions of New for You. These editions showcase a handpicked selection of innovative products, giving you a glimpse into our latest offerings.

Looking for more inspiration?

Discover more

  • Discover more

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  • Blog: Growing activity in regenerative farming principles

    Our research shows that 58% of consumers find it appealing for menus to include information about regenerative farming practices, so find out what its all about here.
  • Seasonal

    Discover what's in season with ideas and expert support tailored for upcoming seasonal events. We provide creative suggestions, practical tips, and resources to help you make the most of each event.
  • Bidfood Food & Drink Trends 2025

    Explore our latest food and drink trends for 2025, get inspired today.
  • Our planet your choice

    We want to help customers to reduce, reuse, recycle and renew. We offer packaging that is recyclable and compostable and drive the use of recycled materials.
Discover Beyond Belief Brewing Co.

Discover Beyond Belief Brewing Co.

Sustainable beer crafted with 50% surplus malt sourced directly from the food industry. Bold flavours, diverse styles, and a greener, circular future—brewed Beyond expectations.

Are you looking for a supplier who can deliver a complete catering solution? Join Bidfood today!

  • A wholesaler who cares and puts our customers first
  • Access to sector experts' knowledge and customer-only tools and support
  • Efficient deliveries providing specialist brand and own brand products
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