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Breakfast and brunch are seeing the highest frequency growth, but don’t worry, as consumer spend is up across all day parts.1 This means there is a lot of opportunity to drive sales by elevating your dishes with top-notch ingredients to keep your customers coming back for more.
…making up 1 in 6 dining occasions nationwide.1 Visitation frequency has jumped from 78% to 85% monthly in the last year2. The secret sauce? Quality ingredients that give your customers the best bang for their buck. With 73% willing to pay more for a gourmet bun2, it’s time to trade up to our Americana buns and maximise the opportunity across breakfast, lunch, and dinner!
Consumers are heading out for breakfast more often with the average spend per visit increasing by a tasty 33% to £16.351. What’s more is that breakfast and brunch visits also grew by 0.1% and 0.7% respectively!1. But, the best bit is that consumers will pay £1 more for their breakfast sandwich to be served in a gourmet bun v’s a standard bread carrier2!
Consumers are going bigger for lunch! Average spend across this daypart has jumped by 15% to £17.961. But, trading up to a gourmet bun could be just the ticket! Consumers will pay £1.07 more for a gourmet bun v’s a standard bread carrier2!
Burgers are driving some serious volume amongst the dinner crowd with 85% of consumers purchasing a burger in the out-of-home market at least once a month2! Make sure you make your burger offering stand out from the crowd with a quality gourmet bun. Consumers will pay £1.41 more for their burger to be served in a gourmet bun v’s a standard bun2!

A frozen, pre-sliced, glazed brioche bun, containing butter and free range egg for a superior flavour. Ideal served with premium burger or eggs Benedict for a delicious breakfast option.

Single packed, frozen, Gluten-Free Burger Buns are made of gluten-free raw materials. Decorated with white and black poppy seeds.

Unseeded, fully baked, sliced white burger bun.

A fully baked, top sliced, large white hot dog roll.

A pre-sliced premium burger bun produced using a unique recipe, with a firmer texture and traditional Sourdough flavour. Topped with semolina and finished with a Kaiser cut.

A premium, pre-sliced glazed burger bun, with grill marks applied to the top to give an authentic ‘just-grilled’ look.
References:
1: Lumina Intelligence Eating and Drinking Out Panel, 13WE 31.12.2023 and 13WE 29.12.2024
2: Americana 2025: A Bun for Every Occasion, January 2025