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Kellogg’s bulk to bag switch
Kellogg’s encourages all Food Service operators to make the switch from Bulk (2 x 3.5kg) to Bag (8 x 500g, 4 x 500g, or 4 x 400g). This shift is prompted by Kellogg’s decision to discontinue the Bulk boxes (7kg) starting from March 2024. Fortunately, with the bag pack alternatives, it’s never been easier to continue offering your favourite cereal.
The Bag Pack format offers several benefits, including driving category growth and providing opportunities for activation in FTM and Independents. Furthermore, its flexibility makes it well-suited for businesses of all types and sizes.
What makes Kellogg's cereal brands stand out?
Kellogg’s, the leading cereal manufacturer in the UK¹ accounts for three of the top five cereal brands in Foodservice² each fortified with vitamin D. Elevate the guest experience and unlock the potential of the nation’s beloved iconic cereal brands.
Kellogg's Special K Bag Pack
Made with three grains: rice, wholewheat and barley. Rolled, flaked & toasted. High Fibre and 9 vitamins and minerals.Bidfood code: 89906 (4x500g)
Kellogg's Crunchy Nut Bag Pack
Golden flakes of corn with sugar, peanuts and honey.Bidfood code: 62714 (4x500g)
Kellogg's Corn Flakes Bag Pack
Each bowl of Corn Flakes contains 50% of your daily vitamin D needs.Bidfood code: 60200 (4x500g)
Bidfood code: 60519 (8x500g)
Kellogg's Coco Pops Bag Pack
Delicious chocolate flavour toasted rice with added vitamins and minerals.Bidfood code: 89902 (4x500g)
Kellogg's Bran Flakes Bag Pack
High fibre, bran enriched wheat flakes with added vitamins and minerals.Bidfood code: 62340 (4x500g)
1: Circana | Total Cereal | Total Market | Value Sales | 52we 20 May 2023. 2: Circana | Total Cereal