Guest ready guides

Simple ways to maximise your hotel profits

Discover how upselling, simplifying, smart pricing and menu engineering can enhance both profitability and guest satisfaction.
“Labour shortages and the cost of living crisis mean a tighter focus on costs, but with some creative thinking it doesn't have to mean a drop in quality”
Chef Damon Corey
Culinary Development Chef, Hotels & Restaurants

Unlock your menu

Guests deserve the best value and hotels need sustainable profits. With a bit of smart thinking, those two facts can work together to deliver the best solutions for all.

In our range of resources, you’ll find advice on how to maximise both profits and guest satisfaction while saving time, effort and money in the kitchen. Our Unlock Your Menu pages are packed with useful advice, and our Everyday Favourites range provides a great variety of dishes – all with the quality you know you can trust, and the competitive pricing you need.

Our Simple Solutions guide focuses on time-saving through keeping things simple, especially at a time of skilled labour shortages.

Our Unlock Your Menu pages also suggest smart ingredient swaps that can enhance the gross profit of your dishes. Adaptive pricing can also help, by managing demand and unlocking profit between traditional mealtimes. It’s all in there, ready to implement.

Finally, our reducing food waste section has tips and support on how to reduce food waste, often by repurposing ingredients in different ways – benefitting both the planet and your bottom line.

Day part solutions

One of the most efficient ways to increase profitability is to consider opportunities to maximise current operations. There is a huge opportunity for hotel operators to do more around different daypart offers, catering for different demographics and customers throughout the whole day.

The return of corporate catering and business trips opens opportunity to cater for hybrid workers and business personal throughout the day. Consider adding more grab and go options on your lunch time menu, sharing platters for business meetings and a high-quality coffee offering paired with great internet for hybrid workers.

Additionally, our research into 2025 trends revealed that 56%* of consumers class themselves as a ‘foodie’, where food and eating out is seen as an exclusive hobby.  Ensuring that your menus reflect food innovation and upcoming trends is essential when influencing guests to dine in your hotel and attracting consumers who regularly dine at competitor high street restaurants.

 

See our 2025 food trends here to learn how to implement them into your F&B offering! Get it right and you’ll drive both profit and profile for the entire dining operation.

*Source: CGA by NielsenIQ Bidfood 2025 Trends Survey; Sample size: 2000

Making the most of bar service and events

  • Raising the bar

    The hotel bar has always been a classic meet-up venue, and today’s trends offer endless opportunities to profit from this. Bar food is increasingly popular, served meze-style or as light meals, and drink-serve options are ever more inventive.

    Signature cocktails and mocktails offer infinite opportunities to unleash your creative side. Bespoke serves unique to your venue might include seasonal or local twists; the only limit is your imagination.

    With smart tips from Unity and chef Damon, our blogs such as How to serve up drinks in a challenging market and Four ways to top up drinks profits have you covered.

  • The main event

    Today’s constant demand for social media content is ramping up the appetite for standout events and experiences.

    Hosting creative, themed events will drive revenue and differentiate you from the competition, with creative buffet-style food offers to help you ‘beat the beige”. Hotel guests will appreciate it, event attendees will enjoy the extra buzz, and locals are more likely to see your bar as a destination in its own right.

    Why not check out our new Events and Celebrations guide? It’s packed with tips, tricks and support to guide you in making the most of your special events.

Looking for a hotel food supplier

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Additional support

  • All

All

  • Food and Drink Trends 2025

    With consumer optimism growing, the eating out market is set to restore back to full strength in 2025.

  • Unlock Your Menu

    Discover our Unlock Your Menu support hub to guide you through the challenges our industry is facing.

  • Bidfood podcast

    Discussing the latest hot topics with key voices form both inside and outside Bidfood

  • Event and celebration guide

    Supporting you with menu ideas and inspiration to cater for all kinds of events and celebrations.

  • Let's celebrate

    We understand organising university events can be overwhelming, but we are here to make your planning hassle-free.
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