Buns and Bowls: on the go food trends 2025

23% of consumers are already eating hot premium sandwiches when they’re out (+7pp for foodies), however, there is still demand that hasn’t been satisfied, with 28% still wanting to try.

But what makes them premium? These sandwiches include loaded fillings with several ingredients either squashed between two thick slices of bread or left open-faced, providing an exciting experience at first look and first bite.

Interest in nutritious bowls is gaining momentum, with 21% of consumers interested in trying energy or Buddha bowls and similar interest levels for poke bowls.

We also predict the growth of sweeter healthy bowls as whilst roughly 6% are currently eating the likes of acai bowls or chia pots, there are still roughly 20% of consumers who would like to try them.

These sweet choices, sometimes called smoothie pots or smoothie bowls, usually include a vibrant mix of fruit, seeds, granola, oats, jam and nut butters, which are perceived by consumers to be comforting or nutritious. Some menus also feature savoury options or bowls that combine vegetables and fruits.

• Hot sandwiches include freshly baked meats or trending USA flavours like burnt end brisket, mac and cheese and fried chicken.
• Premium sandwiches offer thick sliced breads or golden brioche buns for a luxurious feel.
• You can also pair meats with veggies such as mushroom and caramelised onions and truffle sauces.

Chia pots and smoothie or acai bowls often contain a range of additional ingredients such as raspberries, blueberries, pumpkin or sunflower seeds, nuts, nut butters and porridge oats.

Energy/Buddha bowls are known for their health benefits, versatility, and aesthetic appeal. They include vegetables such as chickpeas, kale, sweet potato and avocado which makes them a favourite among those seeking a balanced meal.

Poke bowls typically have a grain as their base, usually rice, topped with vegetables such as edamame beans, seaweed, carrots and radish. They also features raw fish which would not be seen in a Buddha bowl – such as yellow fin tuna or salmon, mixed with a flavoursome sauce.

• Emphasize the health benefits of your Buns and Bowls to target the health-conscious consumer. There is the opportunity to offer healthier alternatives to classic meals or grab-and-go options that may usually be relatively high in calories. Although, be sure to check any claims with a qualified nutritionist
• Highlight fresh ingredients, balanced nutrition, and the availability of vegetarian, vegan, and gluten-free options.

• Offer a variety of well-seasoned meats in your sandwiches to make each bite burst with flavour
• Whilst next-level Buns and Bowls are usually large in size, there is an opportunity to create smaller versions or customisable sizes to attract the busy consumer on-the-go, without the expense of taste and exciting fillings.

• The preparation needed for buns and bowls requires limited resources and low-skill for staff, so let the food do the heavy lifting by focusing on premium ingredients and innovative pairings.
• Dishes inspired by this trend deliver stunning visuals that will entice consumers to explore more options, so make sure you’re thinking about spectacular presentation