The Wow Factor
For many of us, going out to eat and drink still feels like more of a treat than it did before the pandemic.
Our bespoke research has shown the top 4 occasions driving out-of-home visits are sociable, celebratory occasions…*
- Family occasions
- Catching up with friends
- Going out for a treat or reward
- Going out for personal celebrations
So what does it take to make going out occasions more special? Our key sub-trends reveal how…
- Decadent desserts
- Experiential and experimental
Discover our latest 2024 food and drink trends.
Source:
*Bespoke consumer survey, Bidfood & CGA, 1,502 UK consumers, October 2021