So, in the spirit of spreading Christmas cheer, I’ve decided to share with you just some of the ways we as a business celebrate the big day. Get yourself a cuppa (or mulled wine!) and let’s get started.
Food, duh!
We’re all foodies through and through here. Throw Christmas into the mix and you’ve got yourself a full on food extravaganza.
Our #BestTeam have worked hard all throughout the year to deliver you a Christmas campaign sure to impress your customers during the holiday season. No pig in blanket was left unturned. We have all your favourite Christmassy products, menu inspiration and delicious recipes to match.
The star of the show has to be Chef Martin’s festive burger though!
We also take any chance to get together as a team to bond over our appreciation of all things food… this time with a festive spin. And it wouldn’t be Bidfood if things didn’t get competitive!
Just recently the Marketing and Insights team went head to head in a Christmas gingerbread decorating throw-down! Who knew icing windows could be so stressful?!
The event was a great way to get into the Christmas spirit, and enjoy a tasty treat of course.
The winners were also rewarded with a lovely bottle of mulled wine to keep with the festive theme.
Charity
Christmas is the season of giving, and we are always happy to oblige.
As a wider business, we’ve teamed up with Hospitality Action to offer tools and support to those working in the hospitality industry, to many of which Christmas is often a difficult and stressful period. The aim is to encourage employers and consumers to spot signs of stress, be kinder and check that those working in hospitality are OK. Read more about #CheckPlease here.
Our local depots have also been working hard to come together and support communities and families struggling this Christmas. Our Birmingham team donated a whopping 208 advent calendars to Lil’s Parlour to help put a smile on as many faces as possible this Christmas.
Our warehouse team in Slough worked hard to pack Christmas hampers for Christmas Lunch On Jesus in the run up to the big day.
These hampers will help make sure people in need are able to enjoy a free delicious Christmas lunch and enjoy the festive period!
There’s opportunity for you to get involved in the season of giving too! We are donating £1 per cake sold of our brand new Premium Selection salted caramel & gingerbread puddle cake to FareShare via Work for Good.
This means you can offer customers a tasty treat whilst supporting the vital work FareShare do at the same time. By choosing this puddle cake, you’ll be helping to fight hunger and food waste in our communities! The perfect Christmas gift.
Dressing up
There’s no bah humbugging around here! Christmas jumpers are definitely not optional, and our teams are thankfully on board.
Bonus points for hats, tinsel and festive accessories.
Not even the Chefs can escape this one… Shirts and aprons must be accessorised with Santa hats and tinsel as soon as December 1st hits! Luckily our Chef Paul is happy to embrace the festive uniform.
…and with all those extra Christmas deliveries, we’ve even had to ask for some help from the big man himself! Luckily he’s up to speed with managing swift deliveries, even without Rudolf.
I hope you enjoyed that little sneak peek of what goes on during the festive period behind the gates of Bidfood. Our teams have worked extremely hard this year to provide our customers with excellent products, service, deliveries and support, and we hope they enjoy their well-earned time off with loved ones.
We’d also like to thank our customers and suppliers for their ongoing support and partnership this year, and we hope that the next few weeks are smooth running and a success!
See you in the New Year! 🙂
